Client work from August 2018.
Client brief: Vert et Filles is a small french brand of handmade jewels and accessories. The name means “Green and Girls” in french, as she started out that adventure with her daughters. The mandatory elements to include in the branding were greenery and the Kristen ITC font.
The logo includes multiple little leaves that evoke the earrings and other small accessories from the brand. The typo has a purplish grey color to balance all the green, as a complementary color.